My Impact on PBR

Event and Retail Experience

As the Director of Retail, I played a pivotal role for the last 4 years in ensuring the success of the PBR event, contributing to its reputation as one of the most exciting and memorable experiences in Big Sky. My responsibilities began long before the event, with extensive research into trends, designs, and top-performing merchandise. Collaborating closely with our illustrator, I developed competitive and high-quality merchandise collections tailored to the event’s audience. We launched pre-orders to build excitement and drive early engagement, setting the stage for a strong event presence.

Beyond merchandise, I also curated custom gifts for the cowboys, created prizes, and fulfilled additional retail needs for clients, ensuring every detail aligned with the event’s high standards. During the event itself, I managed multiple retail stands, overseeing staff, tracking sales, and ensuring we exceeded revenue goals while delivering exceptional customer experiences.

In addition to retail, I worked closely with other vendors and retailers, serving as their primary point of contact. I ensured they had everything needed to succeed, from setup logistics to troubleshooting during the three-day event. Managing these long days and intricate details solidified my passion for creating life-changing and engaging events, inspiring me to continue delivering unforgettable experiences that bring people together.

Below are some of the items I have created for PBR.